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Most important Ecommerce dates

Every year there are events, holidays, and special occasions celebrated by the masses. People go on holidays, buy gifts, spend time with the family, and visit their relatives,… And on these days, Ecommerce companies usually get more orders than usual. Sometimes even record breaking numbers.

That is why it is important to know the important dates in E-commerce.

Blue Monday

January 17 – third Monday in January

The third Monday in January is known as “Blue Monday”. It is believed to be the most depressing day of the year. Some companies base their initial marketing efforts right on this event, emphasizing that this day exists – otherwise, people would not even know it is the most depressing day of the year.

Australia Day

January 26

Australia Day – the country’s national day. It is treated like a late summer festival with people heading to beaches, barbecuing, hanging out with friends and family, and just having a day off.

Chinese New Year

February 1 – based on the Chinese lunar calendar

The Chinese New Year is a festival that marks the start of the new year in China.

Super Bowl Sunday
February 13 – first Sunday in February
United States

Valentine’s Day

14 February

It is one of the best-known holidays in Europe. This day, which takes place on 14 February every year, is also called the day of love, as it’s about lovers expressing their love for each other.

International Women’s Day

March 8

International Women’s Day celebrates women’s rights and achievements by focusing on issues such as gender equality.

St. Patrick’s Day

March 17

St. Patrick’s Day is a religious and cultural celebration of Ireland’s heritage marked all around the world—not just in Ireland.
It is a chance for light-hearted fun with public parades, parties, and many shamrock-shaped accessories.

April Fools’ Day

April 1
US, EU, UK, Canada, Australia

In western cultures, the first day of April is also seen as an opportunity to play a mischievous prank on someone.

Easter Sunday and Easter Monday

4 & 5 April

Easter is originally about the resurrection of Jesus from the dead. In many countries and cultures, it’s mostly focused on decorating and hiding Easter eggs and eating Easter foods.
Many EU countries consider Eastern Monday as a national holiday.

May Day

1 May

May Day is celebrated on the first of May. This day countries in Europe celebrate International Workers’ Day. Everybody is free of work that day.

Cinco De Mayo

May 5
Mexico, US

Cinco de Mayo is on the fifth of May and is a holiday in honor of the Mexican army’s 1862 victory over France.

Mother’s Day

14 March / 9 May

Mother’s Day is celebrated in March in Ireland and the United Kingdom, while other countries celebrate Mother’s Day on the second Sunday of May.
Nowadays, Mother’s Day is one of the biggest holidays of the year for online shops.

Father’s Day

20 June

Father’s Day celebrates the father in the family. The day is celebrated on the third Sunday of June in most countries.

Amazon Prime Day

21 & 22 June 2021 – a secret each year
Mostly global

Amazon Prime Day is an event organized by Amazon. During these two days, Amazon promotes more than a million deals around the world.

Every year, Amazon tries to keep it a secret on which dates Amazon Prime Day will be held for as long as possible.

Canada Day

July 1

Canada Day marks the day the nation was officially established – on the first of July, 1867. The celebration is full of parades, fireworks, barbecues, and concerts.

Independence Day

July 4
United States

Independence Day is the day when Americans separated from the British.
It is one of the biggest holidays in the US! Over 7 billion dollars is spent on food, drinks, and picnic items.

Labor Day

September 5 – first Monday in September
US, Canada

Labor Day represents the start of the American labor movement. It was designed to give the workers the day off.


31 October

Halloween is a holiday that’s especially popular in the US, Canada, Ireland, and the United Kingdom. In European countries, the trend of celebrating this holiday is also on the rise. Halloween is best known for dressing up in costumes, playing pranks, telling scary stories, and watching horror movies.

25 November 2021: Thanksgiving

November 24 – last Thursday in November
United States

Thanksgiving Day is celebrated in the US on the fourth Thursday in November. The holiday is meant for people to be grateful for the blessing of the harvest.
As a national public holiday, most people are given the day off work and school.

Black Friday

26 November
US, Canada, Australia, UK and most of Europe

The biggest e-commerce date of the year!
Black Friday was originally a shopping holiday in the US, which became an international event due to its popularity.

Cyber Monday

29 November
US, Canada, Australia, UK and most of Europe

Cyber Monday is an online version of Black Friday. Mainly used for software deals and subscriptions, but usually, also other products are heavily discounted.

Saint Nicholas Day

5/6 December

In some countries in Europe, people celebrate Saint Nicholas Day, named after the Bishop of Myra, who became a historic Christian saint.
In Central Europe, Saint Nicholas gives gifts to children who have been behaving good.

Free Shipping Day

December 15
US, Canada, Australia, UK and most of Europe

A not yet that well known holiday in Europe, this one offers a great option to get closer to your customers and visitors and offer them free shipping no matter what.


December 18 – Based on Jewish lunar calendar

Hanukkah is a Jewish festival of lights lasting for more than eight days. It is time, when gifts are given to family and friends.

Christmas Day

December 25

Christmas is a religious holiday for Christians. It’s a time for giving gifts and spending time with family and friends.

New Year’s Eve

December 31

Hard to say much about this date – everybody knows it. It marks the end of the year and the beginning of a new one. It is usually celebrated at parties, late-night dinners, and spending time with friends.

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