Text messages are one of the best-performing marketing channels out there. Either for recovering abandoned carts, offering after-purchase upsells, or just for sending text messages to all existing customers and notifying them about your special offers.
Why are text messages so useful in marketing and offer such good results? Let’s see the top 10 reasons why you should incorporate text messages into your marketing campaigns today!
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Most direct way of marketing
Your mobile phone is usually near you and whenever you get a notification, you check what it is about. No wonder that more than 99% of text messages are opened!
Because of the high open rate and the personal touch text messages have, the click-through rate is that much higher. If you offer the recipient an offer that they truly cannot refuse then you definitely have a new customer.
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You set the rules
With emails and social media remarketing, you don’t have the power of truly controlling when the targeted person will open/see your ad. While email does get sent at a specified time, it usually ends up under the promotions tab or in the SPAM folder. And emails are read whenever the recipient has the time.
With emails and social media remarketing, you don’t have the power of truly controlling when the targeted person will open/see your ad. While email does get sent at a specified time, it usually ends up under the promotions tab or in the SPAM folder. And emails are read whenever the recipient has the time.
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High open rate
Typically, we have our mobile phones near us at all times. We constantly check if there is a new notification for us and when the sound goes off we want to see what popped up.
As we mentioned, the open rate of text messages is more than 99%, which is higher than any other form of marketing! This is why we at CartBoss are focusing on using text messages as your marketing channel. Read more about the statistics of text messages and abandoned cart recovery here: Abandoned cart text message statistics.
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Amazing ROI
Text messages offer an amazing return on investment, usually around 2400% or even more. Although they are more expensive than emails, the open rates and click-through rates are immensely greater than with emails.
Want to read more about text message statistics? Check out our articles Text messaging statistics for marketing and Abandoned cart text message statistics.
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Customers like it
More than 40% of people like or would like to get text message notifications from online shops that they either visit or shop at. This is quite unusual as we are used to people complaining about how many emails they receive and how they do not like getting so many of them.
Currently, sending text messages is not so widely used in marketing, which is probably one of the main reasons why they would like more of it. The fact that they like getting notifications is probably also the reason why the ROI is so big.
A really insightful article you can find on the overall facts about text messages in our article Interesting text message statistics for Ecommerce. Hope you like it!
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Text messages are personal
Besides the fact that text messages are personal by default because they are received on a device that is very close to us and is considered quite private. Furthermore, customizing them with the receiver’s name gives them that extra special feeling.
Text messages can be completely personalized. They can include the recipient’s name, the content of their cart, and even the name of the sender. This gives the message recipient a feeling that it was written specifically for them.
And that is actually one of the reasons why text messages are so successful and why you should include them in your marketing campaigns as well. We prepared an interesting article on why you too should include text messages in your marketing today! The article is available here: 10 reasons why you should include text messages in your marketing.
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Wider reach
Emails are many times overseen. Some people don’t check their emails multiple times a day, sometimes not even for multiple consecutive days. This makes emails not so effective in marketing campaigns.
On the other hand, text messages are a completely different thing. Everybody is used to using text messages and reading them. Even older people know how to text!
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Tracking and reports
At CartBoss we have developed a simple dashboard, where you can check all your vital statistical information about the return of investment, recover abandoned carts, the number of sent text messages, and so on.
Whenever somebody completes an order, thanks to a text message sent by CartBoss, you will see that in your dashboard. The links inside the messages are tracked so that you can see if they had an effect on your marketing campaign.
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Simple to use
A simple and easy-to-understand solution is something everybody wants. From the very start, we wanted to make use of our CartBoss service as easy as possible. You only need to install the CartBoss plugin and connect it with your website via the API key.
They offer the simplest solution, to integrate text messages in your website and that is a fact!
The text messages are prepared and translated into all the languages, spoken in the countries where you can send them. The delays and discounts are set so all you need to do is register at CartBoss and you are almost ready!
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Instant results
Whenever you connect your websites with CartBoss so that you can start sending text messages, the service is active. Text messages instantly start working their magic and whenever you get your first recovered abandoned cart order, you will see your graph that shows your profit from CartBoss grow.
Because there is no delay in sending text messages and because the time for opening them is so low, the results can be instantly seen.
Conclusion
Text messages offer significantly better results than any other form of marketing! They have opened a completely new marketing channel that is currently not that widely used.
People like getting text messages as a form of notifications and special offers from websites, so why not include them in your website right now? Register at CartBoss today!
